McDonald's invests $6.5M in sustainable coffee program

I am definitely not a big fan of McDee. I seldom eat there, and no comments about their healthy menu options. But I have to confess that I do like this approach to sourcing their coffee. (Read the article). At least their coffee that comes from Guatemala.
In short, McDonalds will invest close to $7 Million in Guatemala, to run a project that will seek to source coffee in a sustainable manner. It has already engaged with two very reputable organizations, that work on expert solutions to agricultural problems. SCAN and Technoserve.

I also like the fact that they have made an effort to partner with these organizations, and not try to go at it alone. And finally I like their approach to financing the operation. As opposed to getting funds from their Treasury or CRS platform, they have charged each of their North American franchises, $1000 to participate. At such a low cost per store, this has been an immediate "buy in" from store managers.
I like it!
I wonder where they source their chocolate from? Thats a different story.